A comprehensive contemporary programme covering the full spectrum of digital marketing — from SEO and social media strategy to digital analytics, PPC advertising, and consumer behaviour online.
This programme at SMART is designed to provide learners with a thorough grounding in both the theoretical foundations and practical applications of Digital Marketing. All content is developed and delivered by Masum Murtaza (FHEA, PGCHE, MCMI, CMBE) — an active researcher and practitioner with over fifteen years of UK higher education experience.
Delivered entirely online through the SMART learning portal at smart.masummurtaza.com/learn. Self-paced, free to enrol, and leads to a SMART Certificate of Completion on passing the 70% threshold assessment.
On-page and off-page SEO, keyword research, content planning, and building authority. Learners develop content strategies aligned with audience personas and search intent.
Platform-specific strategies for LinkedIn, Instagram, X, Facebook, and TikTok — organic growth, paid social, community management, and influencer marketing.
Segmentation, automation, personalisation, and A/B testing. Learners design email campaigns and explore CRM integration for customer retention.
Using Google Analytics 4, learners interpret user behaviour, conversion funnels, attribution models, and KPIs to evaluate and optimise marketing performance.
Google Ads campaign structure, bidding strategies, Quality Score optimisation, and remarketing — fundamentals of paid search and display advertising.
Psychological and sociological frameworks to understand digital consumer decision-making, trust, online reviews, and the influence of social proof.
Free to enrol. Complete all modules, pass the final assessment at 70%, and receive your SMART Certificate of Completion.
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