A rigorous, practice-oriented programme exploring the fundamental disciplines of modern business — from organisational strategy and financial management to HRM, marketing, and entrepreneurship.
This programme at SMART is designed to provide learners with a thorough grounding in both the theoretical foundations and practical applications of Business & Management. All content is developed and delivered by Masum Murtaza (FHEA, PGCHE, MCMI, CMBE) — an active researcher and practitioner with over fifteen years of UK higher education experience.
Delivered entirely online through the SMART learning portal at smart.masummurtaza.com/learn. Self-paced, free to enrol, and leads to a SMART Certificate of Completion on passing the 70% threshold assessment.
"Management is doing things right; leadership is doing the right things." — Peter Drucker
Explores individual and group dynamics — motivation, leadership styles, team performance, and organisational culture using Herzberg, Maslow, and Tuckman.
Environmental scanning (PESTLE, SWOT), competitive strategy, strategic choice, and implementation using Porter's generic strategies and the Balanced Scorecard.
The marketing mix (7Ps), consumer behaviour, segmentation, targeting and positioning, and the role of digital marketing in contemporary business.
Budgeting, financial statements, ratio analysis, break-even analysis, and investment appraisal including NPV and IRR — for non-finance managers.
Recruitment, selection, training, performance management, employment law, and the strategic role of HR in organisational effectiveness.
The entrepreneurial mindset, opportunity recognition, Business Model Canvas, lean startup methodology, and managing innovation.
Free to enrol. Complete all modules, pass the final assessment at 70%, and receive your SMART Certificate of Completion.
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